Bynilson Decisions · Method
How we compare, and how we recommend.
A recommendation is only worth something if you can see where it comes from. These are the rules the site holds itself to — and that its code checks at every publication.
Updated
01
What gets published, and what does not
A page is public only if it passes an automatic quality check: at least two options, each with pros and cons; an option that costs nothing or that Bynilson does not sell and that can genuinely be recommended; every price verified and current; every product named proven by a source; accessible sources; a reviewer named only if one exists; worked cases that, replayed through the rules, give exactly the answer the text states; a useful next step that is not a sale.
What fails stays a draft, invisible and not indexed. Topics touching health, law, safety or personal financial decisions also need review by a person qualified in that field: until there is one, they are not published. We do not publish pages generated in bulk: each topic follows its own research, verification and tool.
02
How a recommendation is calculated
Each option gets, for each criterion, a rating from 0 to 4 from the research (the same for everyone, visible in the comparison table). Your answers weight the criteria — “very important” counts double, “not very important” half — and trigger written rules: some rule an option out (a budget too small, for instance), others give one a few points. The final score runs from 0 to 100.
The rules applied are shown under every result, with the rules version. If two options are too close, the tool announces a tie and says what separates them. If essential answers are missing, it gives no answer: it says which ones are missing. No artificial intelligence calculates or alters a score; the rules are reviewed, tested code.
A tie always breaks towards the option that commits you least: doing nothing, then an existing platform, then doing it yourself, then a professional, then custom. Whether Bynilson sells an option never enters the calculation: the tool does not even receive that information, and a test checks it changes no result.
03
Facts, sources and dates
A fact (a price, an availability, a legal article, a product feature) is recorded once, with its source, the exact text read on that source, the country concerned, our confidence and the day it was read. The same fact serves every page that needs it; when it is re-checked, it changes everywhere.
A fact expires: prices after 90 days, availability after 120 days, product features after 180 days, legal texts after 365 days. An expired fact stays visible, marked “to re-verify”, lowers the tool’s confidence and enters our verification queue. “Facts checked on” shows the date of the page’s oldest fact — never the newest, and never a date moved forward without re-reading.
When information is not published (a plan price, a commission, contract terms), we say so rather than guess. Prices are those shown to a visitor in Switzerland, marked VAT included, excluded or not stated.
04
Assumptions and calculations
Calculators separate verified prices (with their date), editorial estimates (flagged as assumptions), recurring costs and options. Every formula is visible line by line, and every value can be replaced by yours. A result is never presented as a guaranteed saving: each calculator states what it shows and what it does not prove.
No exchange rate is invented: to calculate in a currency other than the verified prices’, you enter your own rate.
05
Independence and commercial relationships
No vendor pays to appear, to rank higher or to be removed from a comparison. There are currently no affiliate links on these pages; if that changes, each such link will be labelled next to the link itself, and an affiliation will never change a rating or a rule.
Bynilson is the product engineering practice of Danilson Ramos. When an option matches a Bynilson service, it carries the label “Bynilson service”, and an offer only appears under a result when that result justifies it. Most of the tool’s answers lead to no Bynilson service — by design.
06
Writing, review and artificial intelligence
Pages are written under the responsibility of Danilson Ramos, with AI tools assisting research and drafting. Every fact was read on its source on the date shown; decision rules and calculations are written and tested by hand. A page names a reviewer only if that person actually reviewed it; otherwise it says so.
We do not claim to have tested the products compared when we have not: the pages compare what vendors publish, and say so.
07
What we record of your visit
Your answers to a decision tool and your amounts stay in your browser and the page address — nothing is sent. We record, with no identifier: searches made on the site, normalized (those that look like an email address, a number or a link are dropped), the number of results, and aggregate counters (page views, tools used). They tell us which questions do not have an answer yet.
If you describe your situation in a form, only the information asked is kept, to answer you. The details are in the privacy policy.
Report a correction
An error? Something out of date?
Write to us with the page address and what is wrong. We check it on the source, correct it, and the page shows the new update date.
Report a correction →References
Google asks for content created primarily for people; automation, AI included, used mainly to manipulate rankings violates its spam policies.
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- Google Search Central — Creating Helpful, Reliable, People-First Content ()
Text read on the source
If you use automation, including AI-generation, to produce content for the primary purpose of manipulating search rankings, that’s a violation of our spam policies.
Generating many pages mainly for rankings, by any means, is scaled content abuse according to Google.
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- Google Search Central — Spam Policies for Google Web Search ()
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Scaled content abuse is when many pages are generated for the primary purpose of manipulating search rankings and not helping users. […] no matter how it’s created.
Structured data must describe what the page shows: nothing the reader cannot see.
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- Google Search Central — Intro to How Structured Data Markup Works ()
Text read on the source
don’t add structured data about information that is not visible to the user, even if the information is accurate.
No special file or markup is required to appear in Google’s AI Overviews or AI Mode.
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- Google Search Central — AI Features and Your Website ()
Text read on the source
You don’t need to create new machine readable files, AI text files, or markup to appear in these features.