Bynilson Decisions
The answer before the spend.
A choice to make? Compare your options, understand the costs and find the solution that genuinely fits your situation.
For exampleSalonkee or a website?Repair or replace my phoneMonthly or annual subscription
Popular decisions
- ComparisonSalonkee, a custom website, or both: what should a salon choose?Salonkee alone, its Website Builder, an independent site, a custom build or a mix: what fits depending on your salon’s size, budget and goal.
- ComparisonGoogle Business Profile or website: what does a local business need?The free Google Business Profile, a site on a builder or a professional website: what a local business really needs, and in which order.
- ComparisonWebsite builder or professional website: which to choose?Do it yourself, get help, redesign what you have or order a custom site: what fits your need, your budget and your time.
- DecisionLanding page or full website: what do you need?One page for one offer, a site for several, or one then the other: the right format depends on your offers, your goal and where your visitors come from.
- ComparisonShopify or WooCommerce: which online shop for a small business in Switzerland?Shopify, WooCommerce, or no shop yet: what fits depending on your catalogue, orders, current website and the time you have.
- ComparisonMarketplace or your own online shop: where should you sell online?A marketplace, a shop of your own, both, or testing demand first: what fits depending on your audience, margins and the time you have.
Browse by area
- Business & entrepreneurshipStarting, equipping and growing a business: providers, software, business models.4 decisions
- Software & technologyBuying, renting or building software; hosting, licensing, equipping a team.1 decision
- Beauty & wellness businessesHair salons, beauty institutes, nail bars, barbers: booking, online presence, tools.1 decision
- Restaurants & hospitalityDelivery, bookings, menus, online ordering: platforms or your own channels.This area is in preparation.
- Retail & e-commerceOnline shop, marketplaces, point of sale, gift cards: where to sell and with what.2 decisions
- Marketing & digital presenceWebsite, Google profile, landing page, SEO or ads: being found and chosen.4 decisions
- Home & everyday lifeRepair, replace, rent, equip: everyday decisions, with the numbers.2 decisions
- Personal finance & budgetingSubscriptions, monthly or yearly payments, recurring costs: the numbers compared — not personal financial advice.1 decision
- Transport & travelGetting around, equipping, booking: mobility trade-offs.This area is in preparation.
- Education & careersLearning, hiring, delegating: choosing how to get a skill.This area is in preparation.
- Consumer purchasesBuy, rent, repair or wait: the real cost of a purchase over time.2 decisions
- Other decisionsTrade-offs that cut across every domain: do it yourself or hire, time saved against set-up cost.3 decisions
Interactive tools
Calculations where every formula and every assumption is visible — filled in with your own numbers.
- ComparisonSalonkee, a custom website, or both: what should a salon choose?Salonkee alone, its Website Builder, an independent site, a custom build or a mix: what fits depending on your salon’s size, budget and goal.
- ComparisonGoogle Business Profile or website: what does a local business need?The free Google Business Profile, a site on a builder or a professional website: what a local business really needs, and in which order.
- ComparisonWebsite builder or professional website: which to choose?Do it yourself, get help, redesign what you have or order a custom site: what fits your need, your budget and your time.
- DecisionLanding page or full website: what do you need?One page for one offer, a site for several, or one then the other: the right format depends on your offers, your goal and where your visitors come from.
- ComparisonShopify or WooCommerce: which online shop for a small business in Switzerland?Shopify, WooCommerce, or no shop yet: what fits depending on your catalogue, orders, current website and the time you have.
- ComparisonMarketplace or your own online shop: where should you sell online?A marketplace, a shop of your own, both, or testing demand first: what fits depending on your audience, margins and the time you have.
- ComparisonExisting software or custom development: buy or build?Keeping what you have, off-the-shelf software, a no-code layer, an integration or full development: what fits depending on your need, budget and what sets you apart.
- DecisionRepair or replace an electronic device?Warranty first, then cost per year of use: repair, refurbished or new, depending on the device’s age and the repair quote.
- CalculatorBuy or rent equipment: when does buying pay off?Purchase price minus resale, plus upkeep, against renting by the day or month: the month buying pays off, with your figures.
- CalculatorMonthly or annual subscription: which should you choose?Annual billing costs less per month but is paid up front; monthly costs more but stops whenever you want. The calculation says when annual wins.
- CalculatorDo it yourself or hire a professional?Your time, materials and the risk of redoing it, against a quote: the real cost of each option, and when not to do it yourself.
- CalculatorAutomate a task: is the time saved worth the cost?The hours the task costs you each month, against the set-up and subscription of a tool or a custom build: the month the automation pays for itself.
For professionals
Decisions of freelancers, shops and small businesses: tools, sales channels, online presence, software.
- ComparisonSalonkee, a custom website, or both: what should a salon choose?Salonkee alone, its Website Builder, an independent site, a custom build or a mix: what fits depending on your salon’s size, budget and goal.
- ComparisonGoogle Business Profile or website: what does a local business need?The free Google Business Profile, a site on a builder or a professional website: what a local business really needs, and in which order.
- ComparisonWebsite builder or professional website: which to choose?Do it yourself, get help, redesign what you have or order a custom site: what fits your need, your budget and your time.
- DecisionLanding page or full website: what do you need?One page for one offer, a site for several, or one then the other: the right format depends on your offers, your goal and where your visitors come from.
- ComparisonShopify or WooCommerce: which online shop for a small business in Switzerland?Shopify, WooCommerce, or no shop yet: what fits depending on your catalogue, orders, current website and the time you have.
- ComparisonMarketplace or your own online shop: where should you sell online?A marketplace, a shop of your own, both, or testing demand first: what fits depending on your audience, margins and the time you have.
- ComparisonExisting software or custom development: buy or build?Keeping what you have, off-the-shelf software, a no-code layer, an integration or full development: what fits depending on your need, budget and what sets you apart.
- CalculatorBuy or rent equipment: when does buying pay off?Purchase price minus resale, plus upkeep, against renting by the day or month: the month buying pays off, with your figures.
Recent research
- ComparisonSalonkee, a custom website, or both: what should a salon choose?Salonkee alone, its Website Builder, an independent site, a custom build or a mix: what fits depending on your salon’s size, budget and goal.
- ComparisonGoogle Business Profile or website: what does a local business need?The free Google Business Profile, a site on a builder or a professional website: what a local business really needs, and in which order.
- ComparisonWebsite builder or professional website: which to choose?Do it yourself, get help, redesign what you have or order a custom site: what fits your need, your budget and your time.
- DecisionLanding page or full website: what do you need?One page for one offer, a site for several, or one then the other: the right format depends on your offers, your goal and where your visitors come from.
Already covered elsewhere on bynilson.ch
These questions already have their page: we link to it rather than duplicate it.
- GuideHire a developer or outsource the project?Hiring a software developer in Switzerland or commissioning a fixed-scope project: five models compared, employer cost at the legal minimum with the official 2026 rates (AHV/IV/EO, unemployment, occupational pension, family allowances), placement fees, statutory notice periods, and a decision tool that can tell you to hire.
- CalculatorHow much does a SaaS cost in Switzerland?A cost and complexity calculator for the first version of a SaaS.
- GuideBuild With Me — from idea to launchHow to build your product: platform guides, three ways to build with their real availability, and an explained roadmap.
- DecisionConstruire avec l’IA, acheter ou déléguer ? · FRUn diagnostic gratuit pour savoir s’il faut construire soi-même avec l’IA, acheter un outil existant ou confier le projet.
- ComparisonFreelancer or web agency in Switzerland: what is the difference, and how to choose?An honest comparison on ten dimensions — cost, communication, capacity, redundancy, delivery risk — then the case where neither is the right answer.
- GuideHow much does a website cost in Switzerland?From a CHF 500 template to fully bespoke: the real ranges, what drives the price, and where your money goes.
- DecisionPrototype or v1: the difference that decides your launchA prototype impresses in a demo. A v1 survives the first real customer. Confusing them is expensive.
- Case studySaaS MVP: build it with AI or hire? A worked exampleAn illustrative case, from a first orientation on three answers to an eight-stage matrix — and what would change the recommendation.
How we recommend
Published rules, not a black box
Every recommendation comes from written, versioned rules. The rules applied are shown under every result.
Buying nothing is an answer
The tool can recommend a third-party solution, what you already have, or no spending at all. What Bynilson sells never enters the calculation.
Dated facts, flagged assumptions
Every price carries its source and check date. Everything else is an assumption you replace with your own figures.