Decision · Marketing & digital presence
The answer
A landing page suits one offer, one goal and visitors you bring yourself — a campaign, a launch, a test. A full website suits several offers, clients who find you by searching on Google, and a business that must inspire trust over time. When the offer is not yet validated, starting with a page and building the site afterwards avoids building pages for an offer that will change; and if word of mouth already brings you clients, adding nothing is often the right choice.
Facts checked on · Updated · Market Switzerland
This analysis is available in French and English.
You need to put something online and are torn between a single page focused on one offer and a full website with several pages.
The comparison
Ratings from 0 to 4, from the point of view of someone in your situation — higher is better. The reasoning behind each rating is in the analysis.
| Criterion | Nothing more | Landing page | Page then site | Full site |
|---|---|---|---|---|
| Up-front costMoney and time before going live. | ||||
| Lead timeThe time before being online. | ||||
| FocusA clear message and action for a campaign visitor. | Several pages scatter the attention of a visitor who came for one offer. | |||
| Room for several offersPresenting several services or audiences. | ||||
| SearchBeing found on Google for several searches, over time. | A page answers few different searches. | Search comes with the second step. | ||
| TrustWhat reassures: who you are, references, how you work. | Nothing more to convince someone who does not know you. | |||
| UpkeepWhat has to be kept up to date afterwards. | ||||
| Ease of testingChanging headline or offer quickly to see what works. |
Keep what you have — Google profile, social media, existing site — without creating a new page.
For
Against
A single page focused on one offer and one action: sign up, book, request a quote.
For
Against
Start with a page to validate the offer, then build the site around what worked.
For
Against
Several pages: your offers, who you are, your references, your content, to be found and chosen.
For
Against
The analysis
A landing page fits on one page: an offer, a promise, the evidence behind it, a single action. When you send visitors yourself — an ad, a newsletter, an event — they arrive for that offer, and nothing should distract them from it.
Its weakness is the rest of the time: a single page answers few different Google searches, cannot speak to several audiences, and says little about who you are. It convinces someone who already knows what they want; it reassures less someone who is comparing.
Any builder will do: Jimdo Start costs CHF 24/month1 incl. VAT with a domain, Squarespace Basic CHF 180/year2 excl. VAT. Writing time matters more than the tool.
A website gives a page to each offer and each question clients ask. Each page can answer different searches, and together they say who you are, with which references and which way of working — what matters when a client compares several providers.
The price is time: more pages mean more copy to write and keep current. A full site built too early, around an offer that has not yet found its clients, often has to be rewritten entirely.
The deciding question is not the format but where your visitors come from. If you bring them yourself (ads, social media, newsletter), a page is enough to start. If they must find you by searching, you need pages for their searches, hence a site.
In between, the safest sequence for a new offer is a page first, then a site built around what worked. And when clients come through recommendation and look you up by name, a simple, current presence can be enough.
Your recommendation
Three questions are enough for a first answer; the rest refine it. Every rule applied is shown under the result.
Recommendation
Answer 3 more key questions: without them, a recommendation would be a guess.
Missing
Decision rules v1.0.0
New offer to test
A single offer, still to validate, visitors brought by ads, an existing Google profile.
A landing page. One message, one action, and the freedom to change the headline while the offer finds its feet.
Why →Coach with three services
Business launched, clients searching on Google, a Google profile, time to write.
A landing page first, then the site. Validate the offer that works, then give each service a page to be found.
Why →Established business, several services
Many offers, clients who compare, nothing online, a team to manage it.
A full website. Several offers and comparing clients need room and reassurance.
Why →Recommended tradesperson
Established business, clients through recommendation, an existing website, no time.
Add nothing. Clients look you up by name; keep your current presence up to date.
Why →What we do not know
The most uncertain part: what your visitors will actually do. Only measuring your own page tells you; hence the value of starting small when the offer is new.
For a single offer and visitors you bring yourself, yes. If clients must find you on Google or compare several offers, you will need a website.
It can rank for the search that matches its offer, but a single page answers few different searches. Search visibility is built with several useful pages.
Yes: it is often the best sequence. The page becomes the main offer’s page, and the site is built around it.
Made yourself on a builder, the plan price — Jimdo Start CHF 24/month1 incl. VAT — and your time. Made by a professional, the price of a quote.
Every fact on this page points to a source read on the date shown. Prices and availability are re-checked at least every 90 and 120 days.
Jimdo Start (own domain included) costs CHF 24 per month including VAT, on a 12-month term.
verified · read on
Start | CHF 24 | per month | For your personal website | Free domain … Prices apply for a 12-month contract term. … All prices include VAT.Squarespace Basic costs CHF 180 per year excluding VAT when paid annually (CHF 21 per month when billed monthly).
verified · read on
"Basic — Annually","priceCurrency":"CHF","price":"180.00" / "Basic — Monthly" … "21.00" — Prices listed on our website don’t include VAT.No vendor mentioned pays to appear here, and no link on this page is an affiliate link. What Bynilson sells is labelled as such and plays no part in the recommendation rules.
Research and writing assisted by AI tools; every fact was read on its source on the date shown, and the decision rules are written and tested by hand.
Useful steps whatever you decide.
Bynilson service
A few questions — only the ones needed to answer you usefully. A person reads every request.