App rejected by Apple: understand the rejection and prepare to resubmit

What kind of submission is it?

First version of the appUpdate to an app already on the storeTestFlight build for external testers

What status does App Store Connect show?

Names as App Store Connect shows them in English; your interface may show them translated.

Rejected — the app was not acceptedMetadata Rejected — only the metadata is at issueUnresolved Issues — one or more items in the submission rejectedInvalid Binary — the build does not meet current requirementsWaiting for Review / In Review for longer than usualThe app is no longer available on the storeOther

Guideline number(s) Apple cited Optional

For example “2.1”, “5.1.1(v)” or “4.0”. Leave empty if the message cites none.

App Review’s message, copied from App Store Connect Optional

Remove names, emails and any personal data. Never paste demo account credentials, passwords or keys.

Never paste a password, an API key, reviewer credentials or personal data.

Can you reproduce what Apple describes?

Yes, on a real deviceNo, everything works for meNot sure yetNot applicable (metadata or policy issue)

Does the app require signing in to reach its features?

YesFor some featuresNo

Does the app sell anything?

Yes, digital content or features through Apple’s in-app purchaseYes, digital content paid elsewhere (website, Stripe…)Yes, physical goods or servicesNo

Does the app mostly display a website (web view)?

Yes, mostlyPartlyNo, native interface

Can users publish content others can see (AI-generated included)?

YesNo

Does the app send data to third-party services (analytics, ads, third-party AI)?

YesNoNot sure

Have you already replied to App Review or resubmitted?

Not yetI replied and I’m waitingI resubmitted and it was rejected againI filed an appeal

What have you changed since the rejection? Optional

Partial answers are fine: what is missing stays unknown.

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